mafi Partner with National Asthma Council Australia Sensitive Choice®

Asthma Sensitive Choice

We’re very excited to announce mafi’s partnership with the Sensitive Choice® program, approved by the National Asthma Council Australia. Approved products in the Sensitive Choice® program go through an extensive evaluation process and need to satisfy an independent Product Advisory Panel.

Asthma is a huge issue, with over two million people suffering in Australia alone*.  mafi Australia, together with Sensitive Choice® are proud to offer you a healthier and safer timber flooring choice for you and your family.

For over 80 years, mafi has been committed to improving the health and aesthetics of the indoor living space.  These days, we spend around ninety percent of our time indoors**. This is a significant health issue when you consider that indoor air is up to five times more polluted than outside air due to the chemicals used in the production of buildings and furniture, that we then seal in. Chemicals, mould, smoke, pollen and dust are all environmental triggers that can promote the affects of asthma and allergies.  mafi floors are free from chemicals and VOCs, providing the best choice in Asthma timber flooring. Poor indoor air quality can also lead to lack of concentration, tiredness, sleep disturbance, sore muscles, breathing trouble and dizziness in everyone, regardless if you suffer from asthma and allergies.

mafi is the leading choice for Asthma flooring.

To find out more about mafi and the National Asthma Council Sensitive Choice® program click here.

To find out more about how mafi timber floors promote improved air quality, health and wellbeing click here.


The National Asthma Foundation’s Sensitive Choice® program is about helping Australians to recognise products and brands that offer asthma and allergy care. The Sensitive Choice blue butterfly symbol is displayed on products that support the cause.

To find out more information about the National Asthma Foundation’s Sensitive Choice program click here.


* Australian Centre for Asthma Monitoring. Asthma in Australia 2011. Canberra: Australian Institute of Health and Welfare, 2011.

** U.S. Environmental Protection Agency. 1989. Report to Congress on indoor air quality: Volume 2. EPA/400/1-89/001C. Washington, DC

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